Clik here to view.
A plan for writing a press release that gets results
Now you know the merits of writing a press release, let’s dive into how you’re actually going to write this thing. OK, be honest with me… You’ve been sitting there, looking at that screen just hoping...
View ArticleClik here to view.
Is getting free publicity REALLY that hard?
Is public relations really all that hard? Lately, I’ve been asking people why they aren’t doing public relations in their business. I mean, after all, a third-party endorsement from the media gives...
View ArticleClik here to view.
The new 2015 Public Relations News Calendar is released
Last week was 2015 planning week for me. It feels good to see where I’m heading and to have a plan to follow to get there. One of the tools I used as part of that process was the new 2015 Public...
View ArticleClik here to view.
Media Darling: How to get the media chasing you – not the other way around
Let me ask you: do you consider yourself a media darling? Someone who is popular with the media and well known in your niche? Not yet? Imagine when you reach that point where you barely have to pitch...
View ArticleClik here to view.
Aussie Giveaway Linkup #176: Doing what you love
I feel like there’s so much to update you on this fortnight in the Aussie Giveaway Linkup. Let’s start, shall we: My book, Shaking The Foundations, is being launched April 10. It’s been nearly three...
View ArticleClik here to view.
5 business storytelling examples that moved people to action
The top brands in the world have great business storytelling examples that are shared repeatedly throughout the internet. The big issue I’ve always had with this is it’s hard for business owners like...
View ArticleClik here to view.
How can you create a press release for media outlets when you don’t have a...
A local businessman once rang through wanting me to do a story on his business for the newspaper. When I asked what the story was there was complete silence on the other end of the phone. He thought I...
View ArticleClik here to view.
5 reasons journalists aren’t returning your calls or emails
One of the most frustrating things as a journalist – aside from people not answering their phone when you need to interview them – is being overwhelmed by an inbox full of bad pitches. It’s been a...
View ArticleClik here to view.
The big move – from Mum PR to Kellie O’Brien Media
If you haven’t been playing along on Facebook, this Tasmanian business is in the process of rebranding. We’re moving from Mum PR to Kellie O’Brien Media. If you look in your URL bar, you’ll notice it...
View ArticleBaby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s...
View Article
